Introducing ADV.1 Wheels
October 1, 2014
Introducing ADV.1 Wheels to Wheel Experts
Founded in 2009 by brilliant marketing entrepreneur Jordan Swerdloff, Miami-based Advance One Wheels, Inc. is a global leader in the design, manufacture and marketing of luxury bespoke wheels for the automotive industry.
Distributed to more than 40 countries worldwide, the ADV.1 brand has become synonymous with leading edge style, precision engineering and marketing dominance in the ultra premium segment of the highly competitive international wheel industry.
Famous for its aggressive wheel fitments that literally change the personality of the vehicle, ADV.1 has invested heavily in the engineering infrastructure required to support the modification of performance and luxury vehicles costing from fifty thousand to more than a million dollars. The company operates engineering facilities in Colorado, Florida and California in support of these initiatives.
The company’s corporate headquarters, design facilities and sales offices are located in Miami, Florida. ADV.1 manufacturing, assembly and quality operations are based in Los Angeles, California.
ADV.1 offers a huge variety of wheel sizes, styles, configurations and finishes. This palette of choices allows the consumer, in cooperation with a skilled worldwide dealer network, to choose a wheel combination that fits his or her sense of style while knowing that these choices are backed by world class engineering and manufacturing prowess.
Over the past six years, ADV.1’s combination of style, engineering, finishing and brilliant marketing has proven irresistible to consumers and dealers alike. The company literally dominates the premium wheel segment, capturing market share from long-entrenched competitors who lack the sense of style and the marketing skills necessary to compete globally with luxury consumers who are motivated by brand, style and company image.
ADV.1 enjoys successful business relationships with its dealers on six continents. It focuses heavily on developing this network by instilling expert technical competency, sound retail merchandising, skilled Social Media, and stressing the need for cooperative dealer relationships. This business strategy has engendered a worldwide “family” spirit that serves the company well.
ADV.1 speaks to the consumer with a singular voice. Slightly irreverent, often humorous, but always filled with the energy and passion that inspires automotive enthusiasts to own the very best wheels available in the world today.
ADV.1 WHEELS TUV CERTIFICATION:
Since early 2010 we’ve worked closely with our partners in Germany, ATT-Tec along with TUV Austria on obtaining certification as a TUV compliant wheel manufacturer. This certification process pertains not to the individual wheels produced, but to the companies production management system, quality control process, order tracking and history database, materials used, engineering compliance, etc. This is the first part of becoming a certified TUV manufacturer which was complete as of 2013. Since then we’ve been developing our FEA Engineering and testing process as to learn how to efficiently engineer all of our wheels, not only those which are for use throughout Europe, around the strict TUV strength parameters which far exceed any other testing requirements for any automotive wheel to abide by. Our goal was to find an efficient way to produce wheels which exceed the TUV test / strength parameters, while at the same time maintain their lightweight, performance oriented ride characteristics.
Finding a happy medium between these parameters is not easy being that TUV’s testing requirements are far more strict than any other test parameters, requiring a much stronger wheel than any other testing requirements must abide by not only for impact resistance but longevity over an extended period of time. Normally, throughout Europe cast wheels are primarily the only aftermarket wheels available with TUV Certification which are heavy, standardized mold production style wheels. We’ve dedicated years to developing the worlds first and only truly made to order, TUV Compliant forged wheel for the European market. This means, finally the European market has an alternative to the off the shelf cast wheels which lack performance, style and individuality. For the first time in history, a US wheel manufacturer has developed a TUV compliant forged multi piece wheel which abides by all regulations and can be ordered specifically to each individuals personal preference of wheel style, size, finish, and options. Delivered within 3-6 weeks for any pre-existing TUV tested / certified wheel orders or within 6-10 weeks for any new engineered wheel order which requires TUV testing.
